About Us

The Dance Store, LLC has been catering to the needs of dancers for over 20 years.  Not only are we the largest supplier of pointe shoes on the West Coast but we pride ourselves in our extensive knowledge and dedication to the well being of our en pointe customers.  We are deeply honored to say that our customers travel from cities and states afar and from countries world wide.

The Dance Store, LLC staff come from dance backgrounds and take to heart the needs of a dancer.  If coming to visit or ordering on line we are here to help.  We look forward to working with you and your dance needs.



Jenny Roman has owned and operated The Dance Store since 1997, originally located near the Santa Monica Promenade.  Jenny soon moved The Dance Store  to Rose Avenue in Venice, followed by a second location on Robertson Blvd near Pico Blvd. As of 2010, The Dance Store finally found it's home on Robertson Blvd in West Los Angeles.

In the early years of The Dance Store, an average day of pointe shoe fittings consisted of only a handful of customers. Nearly Twenty years later, The Dance Store is open 7 days a week and has anywhere between 7 and 30 fittings a day.  The Dance Store also travels regularly to dance studios around Southern California for first time pointe shoe fittings.

Through the years The Dance Store's expert fitters have helped many levels of dancers from beginners to professionals.